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Review Of HubSpot
When you start a business or attempt to grow the one you have, it can be difficult to have all the skills and resources on hand that are necessary to be successful.
More often than not, entrepreneurs have a good idea that definitely could succeed, only to find they do not have the skills and tools on hand they need to implement it.
Thanks to technology, you don’t have to go it alone anymore when it comes to having the skills you need to succeed.
There are great online platforms that can give your company a boost with things like sales, marketing, and customer relationship management (CRM).
One of those tools is the comprehensive online platform HubSpot. Let’s take a close at HubSpot, so you can find out what this platform could offer your company.
Onto our review of HubSpot!
What is HubSpot?
HubSpot is a software platform designed to assist companies with accomplishing critical sales, marketing and customer services activities.
It was founded in Cambridge Massachusetts in 2006 and remains headquartered there.
The various marketing and customer management tools HubSpot offers are centered around the concept of inbound marketing, an approach to dealing with customers that focuses on helping them make the best possible decisions based on their needs, rather than trying to hard-sell a product or a service.
How it Works
The services on the HubSpot platform are grouped into four different concentrations, or “hubs”, which companies can use depending on their needs.
There is a content management service hub, a marketing hub, a sales hub, and a service hub. There is a fifth hub focused on customer relationship management (CRM) that is free for platform subscribers, too.
Essentially, HubSpot gives companies a broad suite of tools to manage all of their outward (i.e. customer and potential customer) activities. The tools and data within the various hubs make it easier for managers and business owners to maintain situational awareness, understand business transactions, and assess data required to make critical decisions.
There are several different ways to contact HubSpot. Here are the best ways to get in touch with the HubSpot team if you run into an issue.
- Chatbot. There is a HubSpot chatbot embedded in the site’s landing page that is good for providing basic information about the overall platform.
- Phone. There is a customer service line; customers can call HubSpot at 1-888-482-7768
- Internal Customer Support. Customers with HubSpot accounts can also use internal email and chats within the platform to obtain the support they need.
HubSpot has a rating of 3.3 stars on Trustpilot with 161 reviews, which is considered average. Of those reviewers, 43 percent gave HubSpot the best rating of five stars, while 30 percent gave the platform a one-star “bad rating.
Poor customer service and problematic pricing were some of the most common complaints among the reviewers who gave HubSpot a bad review on Trustpilot. HubSpot has been accredited with the Better Bureau since 2010 and carries an “A+” rating from the BBB.
Pros and Cons
Here are some of the key pros and cons for HubSpot you should consider:
- All-in-One. HubSpot packs a broad range of tools and services into a single platform. Subscribing to HubSpot could keep your company from wasting time and effort hunting for applications from different organizations.
- Enhanced Situational Awareness. The platform’s dashboard provides clear data about critical activities like marketing, sales, and customer satisfaction, and puts it right at your fingertips. This real time information arms managers and business owners with the insights they need to make critical decisions.
- Added Support. In addition to the various tools subscribers get, HubSpot offers a great deal of additional resources that can help entrepreneurs and business owners. Some of these resources include great webinars, workshops and a plethora of useful online resources as well.
- Poor Reviews. The HubSpot platform has received an unusually high level of poor reviews on Trustpilot and other sites. Many of the reviewers cite poor customer service, hard sells on the platform, and difficulty with integrating the platform into their other critical business systems.
- Price. HubSpot can be expensive to use, especially if your company opts for the higher tiered pricing features. It could be difficult to afford if you are a startup or otherwise on a tight budget.
Over the past decade or so, many companies have introduced all-in-one sales, marketing and customer manager platforms.
Since all of these services are expensive, it is a good idea to compare each of them and find one that is the best fit for your company.
Review Of HubSpot: A Powerful Tool Worth Considering
HubSpot is clearly an industry leader in the all-in-one sales and marketing management platform market. However, the system is expensive, and it does have some drawbacks that many users have noted in online reviews. So, if you’re in the market for all-in-one software to perform critical functions for your business, check out HubSpot and see if it will work for you.
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